"After the brilliant Night Angel trilogy, i'm really looking forward to this book.
It arrived today in the post and what a book! It's a proper book. this hardcover version is like a large dictionary, love that. looks like an epic and it's only part one!!
I just wanted to comment on the physicalities of this book, it's awesome! gonna start this off now and will post my opinion on it when i'm done."
Whoa - a proper book? Who would've thought? And like a large dictionary, eh? Gotta love those large dictionaries. 5 stars!
Seriously though, this is yet another example - there are countless others - of the appalling standard of reviews that blights Amazon. In fact, this drags the standard down even further, since the dude has not even reviewed the novel, but the physical book. And sure, anyone with half a brain cell can see this, but that doesn't stop it affecting the overall rating afforded to the book.
And the thing is...it matters. So many books are bought online these days, yet the standard of customer reviews is shocking (did anyone from Amazon even check this review? Doesn't look like it). Sure, I imagine it must be tough moderating so many reviews, but if you're going to do it then it should be done properly. Permitting people to post 5-star reviews of a book's physical properties is a joke. There are all sorts of horror stories from people who bought a book as a result of dreadful (or even fake) reviews.
This is why I now post all my reviews on Amazon, and why I think all reviewers and serious readers should do the same. It's important to try and drive up the quality of the reviews available. If each new release has four or five well-written reviews attached to it from prominent members of the online genre community (or from anyone that can write a considered review), then it's offering consumers a far better idea of what to expect from the product.
Please do take the time to post your quality reviews on Amazon - you'll be helping the author, the publisher, and most importantly the consumer (because without the consumers, there's no publishing industry!). The well-read, intelligent members of the online community have the ability to drive up the quality of reviews on Amazon, but only if we all take the time to post our reviews.
So let's do it.