This is an odd one. Del Rey are publishing a new edition of the famous medieval poem Inferno by Dante, which would be strange enough as it is, but is made all the more bizarre by the fact that they've launched this edition in conjunction with Electronic Arts, the video gaming giant who just happen to have a game called - wait for it - Dante's Inferno. This new edition of the classic poem weirdly uses the video game's artwork, despite the fact that the original poem and the (allegedly mediocre) video game share very little in common.
So...what exactly is the point? Is the idea to try and get fans of the game to read the poem (no chance), lovers of the poem to play the game (no chance) or is it just an attempt to 'sex up' this classic piece of literature for a new audience? Either way, it's just bizarre. Still, the cover does look pretty cool.