This variant has been identified as belonging to the "portrait-of-evil-nun-clumsily-pasted-over-bland-background-in-futile-attempt-to-look-atmospheric" family of hooded figure artwork.
Apparently the publisher called Hoffman's novel "their biggest fiction debut of the decade" and that it is "the first installment in a GROUNDBREAKING NEW SERIES of imaginative fiction." It's odd then that they've slapped such a poor cover on the US release (the UK version is better, but still hopelessly derivative).
Thanks to Aidan and The Mad Hatter for the heads-up on this one.
AVATAR: THE LAST AIRBENDER to be released on Blu-Ray
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